Lána is a platform that offers curated maternity fashion for purchase or rent. A shared economy for mothers.

We provide access to quality, stylish and affordable maternity-wear. 

  1. Browse the site for a style that suits
  2. Book a 4-day, 7-day or 21-day rental, or purchase the garment
  3. The garment is delivered to the door
  4. If renting, a reply-paid envelope is included for the return

We stock popular maternity brands as well as produce designer items with our in-house production team.

Our in-house label, Lána the Label, premium maternity fashion. We love to co-create with our customers and regularly ask for your feedback during the design process via our Instagram. We source our fabrics locally and sew every garment right here in Brisbane, Australia. Everything we sell is available to rent. 
We're good for the wallet and great for the planet.
The Lána team has been working together for six years to shed light on sustainable and ethical fashion in Australia. We are the producers of Undress Runways; Australia’s largest sustainable fashion event. We have showcased over 100 sustainable fashion designers on the runway in Brisbane, Gold Coast, Sydney and Melbourne since 2011.

In 2013 we launched The Naked Mag, a magazine to shake up the fashion industry. Naked highlights the ethical and environmental issues surrounding fast fashion. It gives an insight into behind-the-scenes of the fashion industry. Naked educates, informs and offers alternatives and tips to better our world.

We have also tried our hand at design and production with VIHN; an ethical fashion label. A few Undress team members launched VIHN to give men and women a modern streetwear option that was ethically manufactured and produced from factory offcuts in Cambodia.

Lána is built on six years of research, experimentation and industry experience.
We’ve hit the ground running and we’re ready for the next chapter.