How to tell whether or not a brand is ethical

We all know it can be hard to find clothes that make us feel and look good, which makes it even harder to turn down the perfect dress purely because it hasn’t been ethically produced. But with more ugly truths behind the fashion industry uncovered each day, it’s becoming increasingly important for us to know where our clothes came from and how they were made.


What happens to your clothes when you shop like you’re drunk?

Spoiler alert: It involves A LOT of bad decisions.

We’re not talking “is this dress too risqué for the office?” bad decisions, either. We’re talking about the reason why most of your clothes end up in landfill after a few short years (or much less).

Not a Micro Issue

One-use plastics are covering our planet like a disease. Today, it’s a challenge to find a product that’s not sold in plastic. Even plastic is sold in plastic - and then put into even more plastic to take home! We are currently producing nearly 300 million tons of plastic every year, and around 50% of that is used once before being thrown away. The equivalent of a rubbish truckload of this plastic is being flushed into our oceans every minute. It sinks to the bottom, floats to the top, washes up on the shore, and ends up in the stomachs of many marine animals. Which means that it’s slowly but surely making its way back onto our dinner plates.

Raising A Zero-Waste Baby

From the shiny crib to the endless amounts of baby clothes, we all know that starting a family is not cheap. But have you ever considered how much waste raising a child creates? According to NRMA, it is estimated that more than 200,000 child car seats are disposed of every year. Most of them are sent to landfill, despite at least 90 per cent of the materials being recyclable!

Your Go-to Garment Label Guide

Garment care labels are the key to ensuring your clothes last a lifetime.

Ripped fabric, seams splitting, colour running and shrinking can all occur if you don’t follow the care label instructions correctly. It really is important to pay attention to that little white tag.

International Women’s Day Feature: Samantha Dwyer

I was born at the Gold Coast but I spent the first few years of my life in Asia. My dad was working for Tourism Australia. After he stopped working for them we came back to the Gold Coast. I have been there ever since. After high-school I went to university and studied business, which is where I got into marketing. Now, I work part-time doing marketing. I am also an ambassador for FARA (Friedreich Ataxia Research Association). FARA’s goal is to find a cure or treatment for my condition. As a marketing graduate, I’ve been able to help them a lot more.

Artist Feature: Amy Crow

My name is Amy Crow.
I live in Brisbane, Australia.
My current job is  Hard to describe. I’m a hairdresser, make up artist, graphic designer, illustrator, screen printer, photographer and business owner. Essentially I work for myself.

Discovering True Elegance

Between our fast paced lifestyles and the enticement of marketing, it can be easy to lay wayside the importance of the journey these products took to make their way into our shopping carts.

Money talks, and every purchase speaks as a vote. We are voting, essentially, for which businesses should continue to thrive and keep supplying us with their goods. Among these businesses is an entire spectrum of ethical contribution, ranging from solely economic goals to social enterprise influence.